The dynamics of running businesses in today’s world has is completely different from what it used to be. The rise of technology has modified the way many business enterprises run in terms of production, advertisement, marketing, branding, and even customer relations. Some of these technological developments are no longer mere options for business owners; many of them are now compulsory and vital for business survival, growth, and success.
A very good example of technological innovations tailored towards building business success is Digital Signage. Although, the concept has been in play for quite some time now, it is still very effective for many business enterprises, and you should consider integrating it into your business if you are not using it already. To shed some light (no pun intended), on the lingering question, “Should my business use digital signage?” let’s take a quick dive into what digital signage means.
What is Digital Signage?
Source: Crafter Software
Think of digital signage as a way for you to display custom content on various screens using various light and projection technologies including LED, plasma displays, LCD. You can use digital signage to communicate a ton of information and content, some of which include digital images, texts, videos, and even web pages. Depending on the type of business you run, you can deploy digital signage to display calendars, restaurant menus, live weather news, adverts, and TV programs.
Digital signage can be installed in both private and public places, making it a very dynamic and broad outlet of distributing information to the general public and target customers. In other words, you can install your own digital signage at restaurants, parks, hotels, bookshops, gadget stores- basically anywhere
The reason why many businesses today use digital signage today is because of its potential to intrigue and catch the attention of customers. Using various elements such as moving images, novel light technology, top-notch graphic display, and the ability to switch from one content to another makes the concept a really effective one in driving clientele growth. Even if your target customers are adults, these elements will surely tickle their fancies and create a very good impression of your business enterprise.
Now to the big question, “Should my business use digital signage?”
Well, the answer is YES. No doubt.
Here are a few reasons why you should consider digital signage for your business:
It Enhances Customer Interaction
Image Source: MaliaTec
The whole idea and outlook of digital signage creates a better way of communicating with your customers. The LED, LCD, or plasma displays modifies and enhances customer understanding of your business enterprise, and the use of various media formats like static/dynamic imagery, videos, music, etc. enhances the whole communication experience with your customers.
It Creates An Extra and Broad Portal To Create Awareness
Image Source: Fastsigns
If you want to truly grow your business, you should be able to communicate using a range of platforms; not just one. Digital signage comes as an extra portal to create awareness for your business and to transmit various forms of information. Even if you have business websites, billboards, flyers, or TV adverts, you can always add digital signage to the mix; the more the merrier.
Branding
Image Sourcec: Aerva
Branding is the soul of every business. As the owner of a business, you want to make your products/services unique and leagues ahead of others, and digital signage might just help you achieve that to a very large extent. You can communicate your business colors, logos, mantra, products/services, and other core aspects of your business through digital signage. It helps create a custom feeling and outlook for your business.
You Can Use It to Communicate With Your Staff
Image Source: Exterity
You can use screens connected to your digital signage software to communicate information such as changes in time schedules, meetings, in-house programs, and you can even use it to display information during board meetings.
Entertainment
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Digital signage software makes it possible for you to display fun content such as music videos, cartoons, movie trailers, etc. to keep your customers entertained and less bored while they are in a waiting area in your office building. It buys you some time while attending to them, because they become interested in what’s being displayed on the screens.
Quick and Easy To Update
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If you were using paper communication methods, you’d have to reprint new content from time to time, which might take some time and difficulty. Modifying the content of other display platforms might also take some time too. With digital signage, however, you can easily update the content being displayed on your screens in relatively less time with little or no difficulties.
It is Inexpensive To Setup
Digital signage might have cost a fortune years ago, but presently, they are inexpensive to purchase, customize, and install. You can be more economical by using old TV sets to serve as your display screens, but even the new commercial grade screens are not as expensive as they used to be.
New Income Stream
Image Source: Benyan Hills Technologies
After setting up your own standard digital signage platform, you can be sure that other brands (third-parties) will approach you for space to advertise their own businesses on your screens. This gives you the opportunity to charge them accordingly and create a new passive income stream for your business enterprise.
Live Updates
Digital signage gives you the opportunity to display live and recent content from social media platforms and TV, such as weather forecasts, currency updates, real-time news, and so on.
A Small Investment Can Go A Long Way!
The marketing potential that comes with digital signage is endless, and you’d be really limiting your business’s full potential without a digital signage platform. The future of digital signage holds far more possibilities than what we see today, so why not put your business in a vantage position for the future?
Setup digital signage for your business today and watch as your business soars into the stars.
